Product-aligned measurement
The method stayed aligned with the B-CFQ metric used in the product, giving teams a consistent basis for interpretation.
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Selected case study · Measurement methodology
Problem
Solution
01
02
Value
Cultural Fluency Economic Model
The goal was to translate B-CFQ, a proprietary metric for measuring brand cultural fluency, into purchase intent and commercial impact.
FocusB-CFQ and purchase-intent association
ResultAdopted as a foundation of Collage Group's 2026 sales and marketing strategy
A proprietary brand measurement metric did not have a clear path to economic opportunity.
Collage Group already had a strong proprietary metric for measuring brand cultural fluency, however, the business struggled to connect it to revenue to attract new clients or show impact in existing accounts.
A slope model connecting cultural fluency to purchase intent.
Designed a method that estimates how movement in B-CFQ is associated with movement in purchase intent across industries. The model extracts a slope that can serve as an input to confidential client- and audience-specific projected calculations, so business opportunities can be measured by how cultural fluency improves.
Audience-specific projection
The slope made the association interpretable for a relevant audience or segment and usable in confidential projected-upside models.
Commercial translation
Sales and Client Services can use the slope as an input to client-specific economic models for projected upside. The conversion remains confidential.
Adopted into Collage Group's 2026 sales and marketing strategy.
The rollout made B-CFQ commercially legible for new-business and lead-generation conversations. The analysis, expanded into a business model by the CEO, turned into the main sales and marketing strategy in 2026.
Experience
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